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Apple Asks NBCUniversal To Sell Ads On 'News' App

  • Re/code, Monday, November 7, 2016 3:15 PM
Beginning early next year, Apple reportedly plans to let NBCUniversal handle ad sales for its News app. “Publishers who put content on the app can still sell their own ads and will keep 100 percent of the revenue from any ads they sell,” Recode writes. “The new deal means that NBCUniversal, instead of Apple, will sell any remaining ad inventory.”

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