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Ads Focus On Relief From The Election

Hefty is “trashing” the campaign and Excedrin is curing headaches caused by the caustic debates. In previous election years, it was not unusual for brands to create ads that lightly poked fun at the political process or went heavy on patriotism and optimism. Now, marketers have a new focus when connecting with voters: fatigue and disillusionment.

Read the whole story at The New York Times »

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