Nike’s effort coincides with the launch of Nike SoHo, a five-floor, multi-sport, digitally connected store that opens Nov. 11. The "#NYMade” campaign celebrate’s Nike’s love of New York with key product, athlete and consumer moments. Inspirational personalities with special ties to the city will be featured in outdoor and digital marketing. They include Odell Beckham Jr., Victor Cruz, Serena Williams, Nas and Bella Hadid. 

New collections and products including the Gyakosou collection, the “What the Kyrie” and a special collaboration between Nike and designer John Elliott will launch. In addition, in a unique sport and cultural crossover, a special basketball court designed by the artist KAWS, a giveback to the city, was unveiled Thursday at Sara D. Roosevelt Park. 

The Trophy Room, owned by Michael Jordan’s son Marcus, recently unveiled its exclusive Air Jordan + Trophy Room XVI Retro Bleu Français edition.

A promotional campaign celebrating the shoe's official release is online at http://www.trophyroomstore.com. It was created by Valiant Pictures and director Masood Ahmed and features DJ Khaled. It includes a 30-second video spot that debuted online Nov. 9.

Traveling to the exclusive Terminal 23 Jordan Brand facility in New York, the production team built a custom set to feature American record producer, radio personality and record label executive DJ Khaled interacting with the new "French Blue" edition.

According to Ahmed, as a well-known Jordan advocate, DJ Khaled was a perfect fit for the promotion, especially based on his massive social media following. While the team captured HD imagery and footage to be distributed on YouTube, Facebook and beyond, they also produced imagery and video clips that DJ Khaled posted on Snapchat and Instagram that have gone viral.