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DMA Releases 2016 'Email Tracker' Report

  • DMA, Monday, November 14, 2016 7 AM
Unfortunately, this year customers feel they have been subjected to too many emails, too many irrelevant emails, and too many emails from companies they don’t recognise. Their faith in the channel has been shaken. This is bad news for brands, for marketers using email and for the medium itself. We know that consumers like brand messages to be about them, for them and relevant to them.

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