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Jaguar Shows Car Concept Via Virtual Reality
- Luxury Daily, Thursday, November 17, 2016 9:26 AM
British automaker Jaguar took a fittingly high-tech approach to give consumers a first look at its debut electric vehicle. Before the brand’s I-Pace Concept premieres at the Los Angeles Auto Show on Nov. 16, Jaguar hosted a live, connected virtual reality experience in both London and Los Angeles. With only one physical concept car created, this initiative enabled Jaguar to share its reveal with a larger audience in multiple markets.
