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Arby's Makes Comeback, Thanks To New CMO

So how did Rob Lynch, who is now in his fourth year as Arby’s CMO, take an outdated brand and make it so hot that it enjoyed a same-store sales growth rate more than three times as high as most of its competitors in 2015? It started with building the right team of talented people and creating a culture of risk-taking that engages customers.

Read the whole story at Marketing Land »

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