Around the Net
Arby's Makes Comeback, Thanks To New CMO
- Marketing Land, Thursday, November 17, 2016 8 AM
So how did Rob Lynch, who is now in his fourth year as Arby’s CMO, take an outdated brand and make it so hot that it enjoyed a same-store sales growth rate more than three times as high as most of its competitors in 2015? It started with building the right team of talented people and creating a culture of risk-taking that engages customers.
