Safelite AutoGlass is naming Horizon Media as its U.S. media AOR following a formal review.
The incumbent agency was Havas Media which was awarded the account after Safelite, a subsidiary of Belron, divided its media planning and buying from creative in 2015.
Horizon will be responsible for media planning and activation across all channels, including online and offline media, search engine optimization, and search engine marketing.
Horizon will work with creative AOR Ron Foth Advertising.
Safelite's advertising budget is around $30 million a year, according to Kantar Media.
“Given the power of data, it’s an exciting time for us to further incorporate data-infused technology into our customer service platform," says Renee Cacchillo, SVP, consumer, brand, technology, Safelite AutoGlass.
"Horizon’s proven data-driven approach to marketing will help us to better reach customers and provide immediate customer care to those inflicted by weather or most likely to need repair and replacement service,” she adds.