Advertising agency Martin Williams today elevated Lori Yeager Davis, previously Senior Vice President and Director of Engagement, to the role of President, a new position at the Minneapolis-based agency, which is part of Omnicom.
The 20-year-plus ad marketing pro has worked on both the agency and client side of the business. She joined Martin Williams earlier this year from Publicis Seattle. In her previous role at Martin Williams, Davis oversaw the Account Planning, Media, CRM, Social Strategy and Analytics disciplines.
At Publicis Davis served as EVP Executive Business Director and was involved in managing the agency’s T-Mobile business.
Earlier she was VP Marketing at Activision and led the $600 million global Licensed Business Unit for Activision Publishing.
Davis has worked with such high-profile clients as Burger King, Microsoft, Payless, Polaroid, General Mills, Coca-Cola and Xbox.
“Lori is an outstanding partner and leader, with a diverse range of experience across agencies and clients,” said Tom Moudry, CEO and CCO of Martin Williams. “She represents the future of our business. Lori is inventive with her ideas and collaborative in the way she works. And above all, she is a wonderful human being. I am excited to see what is possible.”