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Omnicom Unveils New McDonald's-Dedicated Agency

  • Adweek, Thursday, November 17, 2016 4:13 PM

Omnicom unveiled the details of its new dedicated McDonald's agency which has been dubbed We Are Unlimited today in Chicago. The shop has been in the works since the summer when McDonald's consolidated its U.S. business with Omnicom.

The new agency is headed by former BBDO New York senior director Brian Nienhaus, who will report to Wendy Clark, the DDB North America CEO who led the McDonald's pitch.

"Brian's experience leading integrated teams that span digital, social, sponsorships and traditional advertising working across multiple Omnicom sister agencies, many of whom are part of Unlimited, has uniquely qualified him to take the reins as CEO of this agency," said Clark in a statement.



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