Around the Net
Can Instagram Become A Shopping Channel?
- Marketing Week, Friday, November 18, 2016 6:22 AM
Instagram wants to help you shop -- that much is clear from a number of its latest updates. Last year, it launched a "shop now" button on the site so retailers could send their followers to a pages within the app where they could buy. Then earlier this month, it introduced a feature that allows brands to put more product information such as more detailed information and prices into their posts.
