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Premier League Signs Massive Chinese Rights Deal
- The Guardian, Monday, November 21, 2016 6:36 AM
The Premier League has signed its richest TV deal outside the UK, cashing in on the boom in China with a three-year deal worth $700m (GBP564m). The contract -- with a duration of three years from 2019-20 -- is with digital broadcaster PPTV, a division of Suning Holdings, and is understood to be worth almost 12 times the existing deal of around $60m over three years with Super Sport Media Group.
