Around the Net
Adidas Takes M-Commerce inspiration From Uber
- The Drum, Tuesday, November 22, 2016 6:40 AM
Rather than use its mobile app to sell football boots to as many as people as possible, Adidas is only letting those with a special code make purchases, much like the early Uber model where growth comes from consumer referrals. Going beyond the idea of “influencers” being a single and distinct group of people sits at the heart of how the brand will launch football boots in the future.
