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P&G Cutting Agency Roster In Half

  • Campaign, Tuesday, November 22, 2016 6:44 AM

P&G has cut the number of PR and ad agencies it works with by roughly 50%, as it looks to boost the efficiency of its marketing spend.  The FMCG giant still spends around $500m (£400m) a year on marketing and advertising. Speaking during an investor day, Chief Brand Officer Marc Pritchard highlighted the SK-II luxury brand, whose open sourcing of ads means costs are down "about 50%".

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