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Why Agencies Are Struggling To Grasp Facebook's Role

  • The Drum, Tuesday, November 22, 2016 6:41 AM

Agencies are still struggling to fully grasp what role Facebook can play on the media plan, according to the social network’s director of agency partnerships Ed Couchman. “Previously we've been a bit guilty of talking too much about ourselves and not about how Facebook can fit into an overall marketing and communications strategy,” said Couchman.

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