Hawk-Eye developed vision processing technology that enables people to not only track balls to mm accuracy, but also players and cars.
"Given GEM's focus on innovative technologies, we are very excited to be working with one of Sony's most technologically-advanced brands in sports entertainment," said Peter Kozodoy, chief strategy officer of GEM. "Providing Hawk-Eye with the assets it needs to be more successful in winning new business will be both fun and challenging as we aim to strengthen the brand's impact here in the U.S. market."
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