Around the Net
Email Is Key To Identifying Customers In-Store
- Econsultancy, Friday, November 25, 2016 7 AM
Identifying customers in-store is a vital way of building up a complete profile of their spending patterns and multichannel shopping habits. This can then guide display advertising, CRM initiatives, web personalisation and overall buying strategy. The challenge is in getting the proposition, process and use of the data spot on.
