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Why Black Friday Is Central To Marketers' Christmas Plans
- Marketing Week, Friday, November 25, 2016 8:47 AM
This year, Black Friday, which falls on 25 November, is expected to be the biggest yet, with British shoppers predicted to spend £2.31m a minute, according to online discounts firm Retail Me Not. It predicts sales will rise 19% year on year to GBP1.96bn. According to the Post Office Money, British consumers will look to spend an average of GBP152 across Black Friday and Cyber Monday.
