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Why Black Friday Is Central To Marketers' Christmas Plans

This year, Black Friday, which falls on 25 November, is expected to be the biggest yet, with British shoppers predicted to spend £2.31m a minute, according to online discounts firm Retail Me Not. It predicts sales will rise 19% year on year to GBP1.96bn. According to the Post Office Money, British consumers will look to spend an average of GBP152 across Black Friday and Cyber Monday.

Read the whole story at Marketing Week »

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