Kids these days are techno-savvy, yet they also want to enjoy
life and socialize with friends, as shown in a 1
:45 video for
Samsung Mobile USA. "A Perfect Day" follows a group of young
friends exploring their city, making new friends and viewing life through various items of technology. The pals video their skateboard moves from every angle possible, show a bodega owner a virtual
reality world, pick up chicks at the pool by playing the skateboard video and answer a phone call from Mom via the Gear S3 watch. Meanwhile, I'm lucky I can send a text without any issues.
Wieden+Kennedy Portland created the campaign.
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