Around the Net
Email Central To Cross-Channel ID
- Marketing Tech News, Monday, November 28, 2016 9:26 AM
It all boils down to a unique, individual, digital identifier. This key point of identification can be anything from an email address to a phone number to a device ID -- as long as it can be associated across devices, browsers, and channels. So when a consumer abandons their cart on one device, it will automatically refill when the consumer returns on another, making the shopping experience seamless.
