Commentary

Programmatic's Creative Challenges

What are the biggest challenges for creatives? During the “Can Programmatic Tell Stories?” panel at OMMA Denver, Corien de Jong, Executive Creative Director, IMM said it’s “impossible” for creatives to keep up with technology innovation. Whereas media is all about speed and innovation, creative is about ideas and brainstorming. This makes collaboration between the two departments challenging. 



Find the rest of this session, and more, at our OMMA Denver Agenda page.

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