A bored schoolboy is instantly infatuated with the "New Kid," especially when he learns she's from Ireland. The boy immediately visits the library and takes out books on Irish love poems, flowers and history. He tracks down Irish flowers growing in a field and, when he passes a Kerrygold store display, he picks up some cheese and butter.
The plan is put into motion at lunch the following day when the boy surprises the girl with a tray of cheese, bread and butter, flowers and love poems. Energy BBDO created the campaign.