Twitter began giving regular users the power to make their own Moments in September.
The change meant that regular folks could publish collections of tweets about certain subjects -- until now a privilege reserved for Twitter’s own editors.
The move's obvious benefits include scaling Moments, and giving regular folks a greater sense of control over the social network.
Unfortunately, it also risks muddying a feature that was originally intended to simplify Twitter, and present content in a more easily digestible and refined format.
In late October, Twitter managed to beat analysts’ third-quarter earnings expectations. It reported that average monthly active users were up 3% to 317 million. But the good news ended there.
Revenue rose about 8% to $616 million -- less than the 20% growth reported by the social giant a quarter earlier, and far less than the 58% growth seen during the third quarter of 2015.
Worse yet, Twitter said it plans to reduce its global workforce by about 9% -- which amounts to roughly 300 employees -- and restructure the company accordingly. The restructuring is focused mainly on reorganizing Twitter's sales, partnerships and marketing efforts, CEO Jack Dorsey at the time.
“Our strategy is directly driving growth in audience and engagement, with an acceleration in year-over-year growth for daily active usage, Tweet impressions, and time spent for the second consecutive quarter,” Dorsey stated.
“We see a significant opportunity to increase growth as we continue to improve the core service,” according to Dorsey. “We have a clear plan, and we're making the necessary changes to ensure Twitter is positioned for long-term growth.