• by Larissa Faw , December 2, 2016

Edible Arrangements is launching a new campaign timed to the holidays that is designed to provide a more defined voice to the brand rather than strictly promote gift baskets as well as to increase awareness of the newly introduced Edible Gift Baskets and Edible Signature Chocolate Box. 

Two new spots, from Havas New York, are being introduced. The ads are aimed at different audiences: C2B and B2B. 

The “Boss spot” promotes Edible's recently launched business gifting arm. The company says it is "seeing a lot of traction with sports teams and large businesses using us for corporate / employee gifting or client retention programs," citing orders from the Celtics, the Eagles, Google, and ESPN.  

The consumer spot introduces "Jan" as she receives an elaborately designed fruit tree. 

The media buy runs through December 23 on networks including CBS, Lifetime, E!, Food Network, HGTV, Oxygen, TBS, and Up.