Around the Net
Jolly Green Giant Makes Comeback
- The New York Times, Monday, December 5, 2016 8 AM
Making frozen vegetables hip is a daunting task, but B&G Foods thinks it has just the guy to do it. The company is bringing back the Jolly Green Giant after a long hiatus to introduce new recipes. But his comeback comes with a twist. The campaign will initially seek to create a sense of mystery by not showing the giant.
