Around the Net
Why Millennial Moms Love J.C. Penney
- CNBC, Monday, December 5, 2016 8 AM
From magic mirrors to selfie walls, retailers' haphazard attempts at courting millennial shoppers have not been short on gimmicks. Perhaps that's what makes J.C. Penney's approach refreshingly simple. Instead of throwing the latest trends and technologies in the face of these shoppers, Penney's has honed in on one specific subset of the diverse generation: Millennial moms.
