Around the Net
Brands Working With A Third Fewer Ad-Serving Companies
- Campaign, Monday, December 5, 2016 8:07 AM
The average number of ad-serving companies working with global brands has dropped by a third, according to new research. The survey by the World Federation of Advertisers and Ebiquity found the average number of ad-serving companies such as Facebook's Atlas and Google's DoubleClick has now dropped to three compared to four-and-a-half in 2014.
