Around the Net

Ikea Retains Vizeum In The UK

  • Campaign, Monday, December 5, 2016 8:07 AM

The Dentsu Aegis Network shop beat off competition from MediaCom and MEC. Ikea called a review of its estimated €400m global media account in March with around five holding companies. In July the furniture company picked DAN and WPP’s Group M to be global partners. Ikea’s 30 regional markets then had to choose either a DAN or Group M shop to handle their media.

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