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Brexit Will Weaken UK Ad Spend, Zenith Says

  • Campaign, Monday, December 5, 2016 8:06 AM

Brexit will further weaken a slowdown in UK adspend in the coming years, Zenith has forecasted, with advertising growth set to halve to 5% this year. The Publicis Groupe media agency’s Advertising Expenditure Forecasts says UK adspend will be down on 2015’s 9.2%. Last year Zenith had predicted UK growth of 9.7%.

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