Around the Net
Why Email Hygiene Is Vital
- MarketingProfs, Monday, December 5, 2016 11:09 AM
If your email bounce rate is greater than 3-5%, consider it to be a sign that your email list needs a good scrubbing, according to the infographic. Emailing only to contacts who are likely to interact with your email campaigns is crucial, for various reasons. For example, if there are too many bounces, you risk getting blocked, or even blacklisted.
