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Three Agencies Release Estimates For 2017 Ad Spending

  • eMarketer, Tuesday, December 6, 2016 7:16 AM
Magna, GroupM, and ZenithOptimedia revealed forecasts that show increases in global ad spending in 2017, according to an article in eMarketer. Magna said it expects global ad spending to increase 5.7%, while GroupM and Zenith estimated increases at 4.4%. Ad revenues from mobile will post a 54.2% increase this year, according to Magna, but fall to 34.5% in 2017.
Magna, GroupM and ZenithOptimedia all projected relatively healthy increases in global ad spending in 2017, despite the challenges in following a year that included the Summer Olympics and a US election. - See more at: https://www.emarketer.com/Article/Three-Agencies-Release-Estimates-2017-Ad-Spending/1014804#sthash.NMCZQkV7.dpuf
Magna, GroupM and ZenithOptimedia all projected relatively healthy increases in global ad spending in 2017, despite the challenges in following a year that included the Summer Olympics and a US election. - See more at: https://www.emarketer.com/Article/Three-Agencies-Release-Estimates-2017-Ad-Spending/1014804#sthash.NMCZQkV7.dpuf

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