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UK Shoppers Love Loyalty Cards, But Can't Be Bothered To Shop With Them

  • Campaign, Wednesday, December 7, 2016 6:31 AM

UK shoppers are more likely than those in almost every other country to own loyalty cards, but are among the least likely to make shopping decisions based on them, according to data from Nielsen. Eighty-nine percent of UK respondents said they had at least one loyalty card, but 51% said that "all other factors equal, I will buy from a retailer with a loyalty program over one without." 

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