Around the Net
Busch Brand Breaks Into Super Bowl Stardom
- The Drum, Wednesday, December 7, 2016 8 AM
AB InBev will use its Super Bowl marketing spend to push its Busch brand next year. It marks the brand’s Super Bowl debut and is part of AB InBev’s strategy to highlight its value brand portfolio. The spot will be handled by New York-based agency Deutsch, who won the creative duties for the Busch and Busch Light brands in August.
