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Email Newsletters Will Continue to Rise Next Year

  • BizReport, Wednesday, December 7, 2016 8:02 AM

Email newsletters will grow in 2017, said Andrea Bridges-Smith, Product Marketing Manager, at PostUp in an interview with Biz Report.

"Companies like The Skimm and The Hustle have made an entire revenue model out of email newsletters," she said in the interview. "As ad blocking continues to rise and social media's ROI remains hazy, more brands will be turning to the email newsletter, an old standby, to build a more stable, monetizable relationship with their audiences."

Bridges-Smith also predicts that mailbox filters will get more sophisticated next year and that inboxes will become more difficult for senders to reach.

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