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'Supermarket Of The Future' Opens In Italy

Coop Italia, Italy’s largest supermarket chain, is looking to reinvent the customer experience in grocery shopping.  In collaboration with Accenture, the retailer has opened a flagship in Milan that merges the physical and digital to recreate the atmosphere of local open-air markets. Billed as the “supermarket of the future,” the store uses innovative digital solutions that provide product information, improve store navigation and engage customers. The implementation of interactive food display tables and smart shelves make shopping more relevant and personalized by providing customers with a range of product information. (The project incorporates a series of technical solutions originally developed by Accenture for Coop at Expo Milano 2015, based on designs by MIT professor and head of Carlo Ratti Association, Carlo Ratti.)

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