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Apple Music Surpasses 20M Paid Subs

  • Billboard, Wednesday, December 7, 2016 2:21 PM
About 18 months after its launch, Apple Music has officially surpassed 20 million paid subscribers. Apple “last reported 17 million subscribers in September, marking a 15 percent jump in three months,” Billboard noes. “In addition, the company announces that 60 percent of customers using Apple Music have not bought content from the iTunes Music Store in the last 12 months -- a portion of which are dormant users but ‘the vast majority are new customers.’”

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