• by Amy Corr  @MediaPostOTL, December 7, 2016

The National Rugby Football League (NRFL) has launched in North America and named Carmichael Lynch as its marketing and creative agency of record and Carmichael Lynch Relate as its public relations firm.

"The award-winning team at Carmichael Lynch and Carmichael Lynch Relate is unwavering in their commitment to bold and industry-changing ideas," said Steve Ryan, managing director of NRFL. "We are excited to partner with them as we write sports history by launching the next major league sport in North America and having the highest quality rugby league globally."

"As the fastest growing sport in the U.S. and the 2nd largest team sport in the world, rugby's potential as a league here is huge," said Marcus Fischer, president of Carmichael Lynch. "We're excited to partner with the NRFL to bring this league to life and ignite the passion of sports fans in the U.S. and around the world."