The agency will handle strategic marketing and advertising for system, facility and service line campaigns; creative, branding and production for multiple campaigns; and media planning, buying, monitoring and optimization.
"The health care and communications fields are rapidly evolving," said Diane Lofgren, senior vice president and chief marketing officer for Sharp. "Cactus demonstrated an understanding of our brand and how to express our value proposition across multiple channels in a way that resonates with the public."
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