ABC Ad Sales Head Wang To Retire

Longtime ABC Network senior advertising sales chief Geri Wang is retiring.

The 27-year veteran at the network, who ascended to president of advertising sales and marketing at the ABC Television Network, and headed up a department of 300 people, will be departing March 2017.

In recent years, she pushed ABC's advertising digital and data-driven efforts, especially in the digital and programmatic areas. For the 2014-2015 upfront, Wang announced a deal with FreeWheel for a private marketplace for its TV customers.

It would combine first-party and third-party data as well as data from ABC to help drive new data-driven transactions.

For this past June upfront ad-selling period -- a strong market for all networks versus previous years -- ABC is estimated to have pulled in 2% to 4% in more volume, tallying between $1.7 billion and $1.96 billion in upfront advertising revenues,. Cost-per-thousand viewers were 8% to 10% higher than the year before.



Wang became president in February 2010, and was responsible for all advertising sales and integrated marketing across the all ABC platforms.

Before taking a top ad sales job at ABC, she was SVP of prime-time sales for ABC and previously held a position as an account executive/planner for daytime programming. She started her career as a media research analyst at Grey Advertising.

ABC did not reveal any replacement plans for the top advertising sales post.

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