Around the Net
London Execs Plot How To Combat The Google And Facebook Duopoly
- The Drum, Friday, December 9, 2016 6:36 AM
The UK’s leading programmatic practitioners congregated this week in Shoreditch at The Drum's annual Programmatic Punch. One of the key themes, for both brand and publishers alike, was the impact that an overly dominant Facebook and Google would have on the market – with certain estimates claiming they collectively account for over 75% of the digital advertising market.
