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Majority Of Marketers Admit Their Insight From Data Capability Is 'Poor'

A new study from IBM carried out by Econsultancy found that just 3% of marketers would label their ability to act on insights derived from customer data as ‘excellent’, with more than half (54%) labelling it either ‘poor’ or ‘very poor’. Just 7% said they have an ‘advanced’ understanding of the customer journey across channels.

Read the whole story at Marketing Week »

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