NEW! Rich Winemaker Promotes Competing Brand With Philanthropic Background

ONEHOPE Wines launched a digital campaign created by Erich & Kallmanto promote its reasonably priced wine and philanthropic ways.

In "Faircloth," viewers meet a young, rich, spoiled winemaker, who haplessly spends his money on foolish things, like hovercrafts, blimps, dinosaur eggs, and paying people to act as actual chess pieces on an oversized chess board.

He then talks up ONEHOPE Wines, a brand the rest of us can afford to drink, along with the company's rule of giving to charity when a bottle is purchased. Young Faircloth encourages you to purchase ONEHOPE Wine, since he's already rich and has plenty of frivolous items to buy.

To date, the company has provided more than one million meals for the hungry, planted over fifty thousand trees, and provided almost 10,000 people with clean drinking water.

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