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AB InBev And C&C Form Beer And Cider Partnership

  • The Drum, Monday, December 12, 2016 7:44 AM

C&C Group, the manufacturer, marketer and distributor of alcoholic drinks, has entered into a partnership with AB InBev to marry up their respective beer and cider portfolios across the UK and Ireland. The tie-up will affect some of the best-known brands in brewing, with AB InBev assuming responsibility for the sale and trade marketing of C&C’s portfolio, including Magners.

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