Around the Net
TV Gives Better ROI Than Digital, Coca-Cola's CMO Says
- Campaign, Monday, December 12, 2016 7:43 AM
Coca-Cola's chief marketing officer, Marcos de Quinto, says TV spend remains "critical" to the brand, resulting in greater sales than any digital channel. Speaking at a Beverage Digest event, de Quinto added that the brand was trying to streamline its efforts in digital.
