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PepsiCo Plans Lifewtr Launch

  • Fortune, Monday, December 12, 2016 8 AM

PepsiCo plans to debut Lifewtr, a premium bottled water that is pH balanced using electrolytes, this February. The bottles will feature a rotating collection of labels designed by well-known artists to appeal to millennial consumers and will start appearing on retail shelves across the U.S. in February 2017.

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