• Wall Street Journal, Tuesday, December 13, 2016 8:28 AM

Connected TV viewing overall jumped 65% over the past year and now accounts for 8.1% of total TV viewing for adults between age 18 and 49 in the U.S. on a daily basis, according to Pivotal Research as reported by the Wall Street Journal. A big portion of that viewing is driven by Netflix and Amazon Prime, which are ad-free. However, ad-tech company "Innovid, which delivers ads to web video outlets as well as a growing number of TV apps such as Fox Now, Hulu and Crackle, says the share of ads delivered through its platform to connected TVs quadrupled this year," the paper reports.  "And according to Modi Media, an ad buying division focused on new forms of TV advertising within GroupM, over 37 million U.S. households watched ad-supported shows on connected TVs over the past year."

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