Around the Net
Netflix And Amazon Are Not Making The Leap To Mobile
- The Drum, Wednesday, December 14, 2016 8:34 AM
Video streaming services like Netflix and Amazon are falling short of their potential on mobile devices, according to new research on OTT viewing habits, which shows that 98% of video content is consumed in-home. Market research firm GfK found that while 90% of the UK's OTT users have access to a mobile device, only 4% used smartphones to watch content.
