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Amazon Leads The Way In Festive Email

According to eDataSource, Amazon’s email marketing efforts have outperformed seven other retailers so far this month. Tracking campaigns sent between November 29 (the day after Cyber Monday) through December 10, the e-commerce giant sent 1,691 email campaigns – earning 96.6% inbox placement and a 19.8% read rate.

Read the whole story at Marketing Land »

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