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Nearly Half Of Digital Display Misses Its Target Audience

Almost half of online campaigns don't reach their target audience. A study conducted by measurement company Nielsen found that UK campaigns reach their target just 47% of the time. Travel brands are the most successful at reaching their desired audience, at 66% of the time. Entertainment came in second at 64%, while FMCG and retail struggled, at just 40% and 42%.

Read the whole story at Marketing Week »

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