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Kmart Celebrates St. Jude Milestone

Over the years, Kmart has raised more than $100 million for St. Jude Children’s Research Hospital—far beyond any other corporate partner in the history of St. Jude. To celebrate that milestone, they developed a virtual reality bus that will undertake a coast-to-coast tour bringing games and virtual experiences like climbing to the top of Mt. Everest.

Read the whole story at Brand Channel »

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