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Skyhook Joins AppNexus Marketplace As Mobile Location Data Provider

  • Skyhook, Friday, December 16, 2016 6:51 AM
Skyhook, an ndependent location platform, said it joined the AppNexus marketplace as a mobile location insights data provider. The integration of Skyhook’s Personas aims to  help increase the value of publishers’ advertising inventory by ensuring accurate location-based behavioral targeting, insights, and attribution.

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